During my education at NSCS (Norways School of Creative Studies) I got an assignment to design and collect articles for a magazine. The type of magazine was all up to me. And since I hunt during the season, I decided to make a hunting magazine which I called Støkk. The term støkk is when the animal gets scared and starts to flee. My consept was to make a magazine which should meet my target group. It is made for an typical norwegian businessman. For the man who loves to hunt. I went for a more expensive look on the magazine because of that reason.